For producers,
editors, & storytellers.
Press kit, headshots, B-roll, sample interview questions, and direct media contact for Thrive Through the Change, a 3-part evening series for women 40+ navigating menopause. Hosted by Coach Netra.
The story, in one paragraph.
More than 1 million American women enter menopause every year, and almost none of them have a roadmap. Thrive Through the Change is an intimate 3-part evening series created by Coach Netra for women 40+ — three nights, three different experts, each taking on a piece of midlife most coverage skips: desire and intimacy, the body and metabolism, and the future of women's health. Curated drinks, charcuterie, and honest conversation in a room built for women 40+.
The three evenings
Series video.
Embed-ready footage. For broadcast use, request the original master file via the media contact below.
Coach Netra.
Arnetra Shettleworth, known as Coach Netra, is the founder of Butterfly Transformation Nutrition Coaching, an Orlando-based practice for women 40+. She works at the intersection of clinical nutrition and the identity, confidence, and intimacy shifts of midlife. Coach Netra created Thrive Through the Change to give women 40+ the conversation, community, and roadmap most of them never get.
Why this is a story.
Women in perimenopause and menopause represent one of the largest, most economically active demographics in America, and one of the most ignored in mainstream health media. Thrive Through the Change is a direct response to that silence.
Three evenings move deliberately from intimacy and confidence, to the science of muscle and metabolism, to the future of women's health — a fuller picture of midlife than any single talk or article delivers, and a story that builds across the summer.
Founded and hosted by a local coach at The 5th Floor in Avalon Park, the series puts an Orlando face on a national conversation — and a fast-growing menopause and women's-wellness market.
Sample interview questions.
Ready to use as written or as a starting point. Producers and editors are welcome to adapt freely.
For TV (4 to 5-minute segment)
- For our viewers who don't know it, what is "Thrive Through the Change," and who is it for?
- This is a three-part series, not a single event. What does each evening tackle?
- Most menopause coverage stops at hot flashes and sleep. Where does your series take the conversation instead?
- What's one thing every woman over 40 should know about her changing body and metabolism that she probably hasn't been told?
- Where can our viewers learn more or get tickets?
For magazines (15 to 20 minutes)
- Walk me through how Thrive Through the Change came together. What gap were you trying to fill?
- Why Orlando, and why The 5th Floor in Avalon Park?
- The series runs three nights with three different experts — intimacy and confidence, the body and metabolism, and the future of women's health. Why structure it that way?
- Most menopause coverage stops at symptoms. Where do you think that conversation needs to go?
- Who's walking into that room? What does the typical attendee look like?
- Tell me about your background, MBA, GGS-certified Menopause Specialist, PN1 Certified Nutrition Coach. How did you get from there to here?
- What does success look like across the whole series? What do you want women walking out with?
For podcasts (30 to 45 minutes)
- How did Butterfly Transformation Nutrition Coaching come about?
- What did you learn working with women in midlife that other coaches miss?
- The series spans intimacy, metabolism, and longevity. Why cover the whole arc instead of picking one lane?
- Walk us through each of the three evenings and what each one is meant to do.
- Building a niche business in a saturated wellness industry, what's your honest take on what works?
- Where does the menopause conversation still fall short, and how is the series answering that?
- If a woman in her 40s is listening, what's the one thing you want her to do tomorrow morning?
Image library.
All images cleared for editorial use with credit to Butterfly Transformation Nutrition Coaching. For higher-resolution originals or licensing questions, email the media contact.
